When Marilyn Monroe posed in a Potato Sack

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Introduction: Marilyn Monroe and the Surprising Potato Sack Dress

Imagine if I told you that one of the most iconic images of Marilyn Monroe, the blonde bombshell and leading sex symbol of the 1950s, was not in a dazzling designer gown or a sparkling Hollywood outfit, but in a dress made from a potato sack. Hard to believe? Well, it’s not only true but also a remarkable story that wonderfully combines Hollywood glamour, clever public relations, and the grit of the Great Depression.

The article that started the 'potato sack' challenge for Marylin Monroe and her PR team
The article that started the ‘potato sack’ challenge for Marylin Monroe and her PR team

The Great Depression and the Birth of the Sack Dress

Let’s time travel back to the 1930s. Picture this – we’re in the middle of the Great Depression, times are tough, and money is scarce. What do you do when you can’t afford new clothes? You get creative! Families across America started repurposing cotton flour bags and feed sacks into clothing, curtains, diapers, and more. The idea was simple, but it was also genius. It represented a resourceful spirit and an enduring American will to make do and keep pushing forward during hard times. This necessity gave birth to the humble sack dress – a testament to resilience, resourcefulness, and creativity in an era of economic hardship.

Ad from the 30s showing how to create dresses from cotton potato bags​
Ad from the 30s showing how to create dresses from cotton potato bags​

Marilyn Monroe’s Controversial Red Dress

Fast forward to the 1950s, and here comes Marilyn Monroe, already making waves in Hollywood with her striking beauty and charismatic on-screen presence. One evening, she attended a party at the Beverly Hills Hotel, adorned in a revealing red dress that sparked quite a bit of controversy. Some media outlets deemed it ‘cheap and vulgar,’ even suggesting that she might have been better off wearing a potato sack.

The Twentieth Century Fox PR Team’s Clever Move

Well, the Twentieth Century Fox PR team saw an opportunity and took it. They had Monroe photographed in a potato sack dress, cleverly showing that their starlet was so stunning, she could make anything look good – even a potato sack. This play was not only a fantastic PR move but also a tongue-in-cheek response to her critics.’

Stare magazine, 1952
Stare magazine, 1952

The Iconic Potato Sack Dress Photo Shoot

Earl Theisen, a photographer for Look magazine, took the iconic photos, with one of the sack-dress photos even making it to the cover of Stare magazine in 1952, a year before Playboy launched with Monroe on the cover. The caption read: “MMMarilyn MMMonroe doesn’t care too much for potatoes because it tends to put on weight, but she decided to do something for the potatoes!”

The Significance of Marilyn’s Potato Sack Dress

So why was this significant? Well, firstly, Marilyn in her potato sack dress perfectly illustrated the spirit of the Depression-era ingenuity in a fresh, new context. She brought the spotlight back to an everyday, pragmatic fashion choice that was a staple in the lives of so many during the 1930s.

Marilyn Monroe
Marilyn Monroe

Challenging Societal Norms and Expectations

Secondly, Marilyn, always the trendsetter, used this opportunity to push back against societal norms and expectations for women. She was responding to the criticism about her attire and, in a broader sense, challenging the idea that a woman’s worth or beauty is tied to what she wears. The message was clear: Monroe was attractive, not because of her clothes, but because of who she was. The potato sack didn’t make Monroe; Monroe made the potato sack.

A Celebration of Resilience and Creativity

On the surface, Marilyn posing in a potato sack dress was a PR stunt, a rebellious move, a controversial image. However, delving deeper, it was a celebration of the human spirit of creativity and resilience that had weathered the Great Depression. It was Monroe’s homage to those who had struggled and persevered, and her assertion that beauty and style transcended the cost or origin of one’s attire.

Marilyn Monroe
Marilyn Monroe

The Right Shoes… or the Right Potato Sack

Marilyn Monroe once said, “Give a girl the right shoes, and she can conquer the world.” With her potato sack photo shoot, she seemed to add, “…or even the right potato sack.” This statement resonated with the public. It offered a fresh perspective on the concept of beauty, emphasizing personality, confidence, and character over materialistic attributes.

the (in)famous potato dress
the (in)famous potato dress

Conclusion: A Testament to Resilience, Creativity, and Individuality

When Marilyn Monroe posed in a potato sack dress, she was doing more than just making a fashion statement. She was bringing a piece of everyday America into the glitz and glamour of Hollywood, while subtly challenging societal norms. This iconic image serves as a reminder of our ability to transform the ordinary into the extraordinary, a testament to the enduring spirit of resilience, creativity, and individuality. So the next time you think of Marilyn Monroe, remember not just the glamorous starlet, but also the woman who made a potato sack look like haute couture.

12 year-old girl from the depression wearing a meal sack as a dress in the 1936
12 year-old girl from the depression wearing a meal sack as a dress in the 1936

📈😲Additional Fun Facts

$3 Million

According to Celebrity Net Worth, Marylin Monroe made around $3 Million from her films which today’s equivalent would be $24 Million. This means she was poorly paid if compared to Elizabeth Taylor who was paid $1 Million just to star in Cleopatra.

$662,500

This is how much Mariah Carey paid for Marylin Monroe’s white baby grand piano

$4.6 Million

The most iconic Hollywood images of the 20th century is of Marylin Monroe’s ‘subway dress’ from The Seven Year Itch. This dress fetched a handsome $5.6 Million dollars in an auction in 2011

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